events >

June 27, 2005
The DMA International Council International Day 2005
The Harvard Club
New York, New York
212-790-1500
http://www.the-dma.org/conferences/dmainternationalday/

At International Day 2005, industry experts will discuss ways to enhance your current marketing mix through various formats and technologies. This day-long event will feature roundtable discussions, international case studies and the opportunity to network with professionals who share the same interest as you.

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June 28-30, 2005
DMDays
Conference & Exhibit
Jacob Javits Convention Center
New York, New York
212-790-1578 Kevin Fox
http://www.the-dma.org/conferences/dmadmd/

The DMD New York Annual Marketing Conference & Exposition was created to present the newest ideas and technologies to top executives from across the United States and from around the world. Conference delegates have enjoyed attending information-packed sessions covering a wide variety of direct & integrated marketing and eCommerce topics. And, they have benefited from learning about the latest in technology, database innovations, creative solutions that work and lots of other valuable ideas that can have a significant impact on their business.

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July 11-12, 2005
AD:TECH Chicago
Conference & Exhibit
Sheraton Chicago
Chicago, Illinois
203-319-1721
http://www.ad-tech.com

AD:TECH -- The Defining Event for Interactive Marketing. A conference and expo designed for marketers and agencies, AD:TECH focuses on providing the big picture about the market numbers, market trends and issues for interactive, integrated marketing that leverages all that technology and the internet provide.

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July 14, 2005
Comprehensive E-Mail Marketing Strategies
The DMA Seminar Center - New York 212-790-1500
*The Hotel Sofitel New York 212-354-8844
New York, New York
http://www.the-dma.org/seminars/dmaemail/

Learn everything you ever needed to know about e-mail marketing in this two-day seminar designed to power up your e-mail marketing — and profits. This revamped, cutting-edge, concentrated session will teach you how to develop winning e-mail marketing strategies for acquiring and retaining valuable customers in a world revolving around new legislative restrictions and spam blockers.

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July 18, 2005
Database Marketing
Hyatt Regency Cambridge
Boston, Massachusetts
617-492-1234
http://www.the-dma.org/seminars/database/

This seminar is built on a comprehensive, marketing-based perspective of database marketing opportunities, requirements and practices. It looks at how database marketing enables the marketing function to effectively integrate its efforts with the information technology, quantitative analysis, finance, and merchandise functions. Many sources show you pieces of database marketing - this is the only seminar that links them all together.

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August 4, 2005
DMA List Vision
Marriott Marquis
New York, New York
212-790-1500
http://www.the-dma.org/conferences/dmalistvision/index.shtml

The list industry continues to experience change at a remarkable pace. List Vision is your opportunity to discover the latest developments and meet with the movers and shakers in the business. You'll get up to speed on issues critical to your success: issues such as privacy legislation and overcoming challenges in the world of interactive marketing. And you'll hear it all from the best in the business -- professionals who have charted the course into new regions of the list universe.

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September 11, 2005
Profitable Customer Retention and WinBack
New York, New York
DAY 1
8:30 A.M. - 4:30 P.M.

Q & A
DAY 2
9:00 A.M. - 3:30 P.M.
212-790-1500
http://www.the-dma.org/seminars/winback/

This two-day workshop teaches you exactly how to win-back former customers, identify and stabilize those at risk, and build value for your most desirable customers.

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September 12-14, 2005
NRF Shop.org Annual Summit
The Venetian Hotel
Las Vegas, NV
202-661-3053 Terry Young, Director at youngt@shop.org
http://shop.org/network/events.asp

The Annual Summit is Shop.org's largest event and is the premier gathering of Internet and multichannel leaders. The Summit is designed as an interactive forum for Shop.org members and guests to gather for networking, strategizing, fact finding and education in a non-commercial atmosphere.

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September 13, 2005
Law of Direct & Interactive Marketing
Chicago, Illinois
Palmer House Hilton
(877) 865-5321
http://www.the-dma.org/seminars/law/

Attend this comprehensive, one-day legal workshop. It's completely updated to address your most pressing legal issues and provides commonsense solutions to help you successfully sell your products and services without worry.

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September 13, 2005
Loyalty Marketing
The DMA Seminar Center - New York
212-790-1500
*The Hotel Sofitel New York
212-354-8844
New York, New York
http://www.the-dma.org/seminars/loyalty/

This unique workshop allows you to work individually and with a team to build your own loyalty program. You'll take with you a complete set of approaches, planning guides, implementation strategies and measurement tools to increase profits and customer life.

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September 21, 2005
Database Marketing
Palmer House Hilton
Chicago, Illinois
877- 865-5321
http://www.the-dma.org/seminars/database/

Get a comprehensive description of the key issues and applications in database marketing to improve your sales and understand your customers.

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October 16-19, 2005
DMA 88th Annual Conference & Exhibition
Georgia World Congress Center
Atlanta, Georgia
212-790-1578 Kevin Fox
http://www.the-dma.org/conferences/annual.shtml

Join thousands of direct marketing professionals from around the world at your industry's premier event. At the DMA's Annual Conference and Exhibition, you'll find unparalleled educational sessions covering every aspect of the industry, plus non-stop networking opportunities. Your peers and the most accomplished industry experts will be there -- at special receptions or just out around the convention center. It's a fantastic opportunity to make contacts you can only dream of the rest of the year. If it's products and services you're after, there simply is no better place to find them. More than 550 exhibitors, will display the latest technologies, strategies and tactics to make you a more effective marketer, and get you the recognition you deserve.

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October 24, 2005
Developing Effective E-Mail Marketing
Hilton Dallas/Park Cities
Dallas, Texas
214- 368-0400
http://www.the-dma.org/seminars/email101/

In today’s economy it is more important than ever to cash in on the benefits e-mail marketing delivers. Whether you want to begin an e-mail marketing campaign, or be sure your strategy is up-to-speed, this seminar will take you from basic terminology to laying out an integrated campaign across your entire business plan.

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November 2, 2005
Database Marketing
The DMA Seminar Center - New York
212- 790-1500
*The Hotel Sofitel New York
New York, New York
212- 354-8844
http://www.the-dma.org/seminars/database/

Get a comprehensive description of the key issues and applications in database marketing to improve your sales and understand your customers.

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November 7-9, 2005
AD:TECH New York
Hilton New York
New York, New York
203-371-6322
http://www.ad-tech.com/keynotes.asp?SubEvent=19

AD:TECH -- The Defining Event for Interactive Marketing. A conference and expo designed for marketers and agencies, AD:TECH focuses on providing the big picture about the market numbers, market trends and issues for interactive, integrated marketing that leverages all that technology and the internet provide.

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December 5, 2005
Profitable Customer Retention and WinBack
DAY 1
8:30 A.M. - 4:30 P.M.

Q & A
DAY 2
9:00 A.M. - 3:30 P.M.
Chicago, Illinois
212-790-1500
http://www.the-dma.org/seminars/winback/

This two-day workshop teaches you exactly how to win-back former customers, identify and stabilize those at risk, and build value for your most desirable customers.

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December 12-14, 2005
National Center for Database Marketing (NCDM)
Walt Disney World Dolphin
Orlando, Florida
http://www.ncdmwinter.com/

NCDM provides the tools and techniques you need to achieve higher response and measurable customer value by keeping you up to speed with the latest industry trends. Incisive sessions and real-world case studies will deliver the know-how you need to align your message with the right consumers at the right time.