AcquireWeb, Inc.

Private Audiences Online

brianm — Fri, 18 May 2012 14:03:16 +0000

Private Audiences Online

Now Advertisers can use their own proprietary segmentation models and offline customer/prospect data to target their online display advertising with their very own Private Audiences.

Problem: Inability to scale highly targeted online audiences to increase reach, improve results and reduce waste.

Solution: Increased reach by placing your existing targeting data at the ZIP+4 or neighborhood level in up to 100 Million actionable cookies without any personally identifiable information (PII) making the segments available to the advertiser’s DSP, Ad Platform or RTB Exchange (Invite Media, X+1, Collective, Turn, Lotame, AppNexus, Right Media, etc.)
Cost: Small set up and processing fee and a variable CPM ad impressions (plus the cost of your media).

New Audience Targeting Opportunities to Scale and Enhance Your Display Advertising

Marketers now have a way for their own proven offline data to be used effectively for online display ad targeting. Millions of dollars have already been invested in data, models, segmentation and knowing one’s customers and prospects. This database marketing works in the offline world. Making it usable online has meant setting cookies on individual visitors to one’s own or partner websites linked to specific behaviors and/or registration data. Retargeting works, but it does not help you reach prospects who have not visited your site, and it will not scale. Plus, cookies are being deleted with greater frequency and regularity, so you must have a way to continually reset them. We do.

Private Audiences enables you to target highly segmented audiences in micro-geographic zones using aggregated attributes associated with people living in those zones. In addition to validating the geo-location, business locations are filtered out because the targeting data may not apply to many multiple users.

Advertisers provide their targeting data at the aggregate zip+4-level to AcquireWeb, a leader in online data quality. The data is usually provided as scores or values; your data dictionaries and translation tables are not needed as this is your exclusive data. Your data is transposed into micro-zones with match codes linked to the cookies. No PII is passed to us and no PII is attached to cookies. We provides you with online counts of cookies set with each of your attributes, plus a platform for selecting multivariable audience segments and combining data.

Test Post

awadmin — Wed, 18 Apr 2012 21:53:59 +0000

This is a test post to verify that the new installation is functional.

Telephone Append.

awadmin — Sat, 31 Mar 2012 19:02:17 +0000

AcquireWeb Telephone Append is a multi-channel marketing service for improving the quality and accuracy of your customer information. This service connects the telephone number of your customer to an existing email or postal address database, and allows you to develop new multi-touch marketing programs and improve the productivity of your call center operation.

INCREASE ROI
Telephone Append increases call center revenues by providing a high quality appended telephone number, postal address validation and error correction. The AcquireWeb platform helps you create an accurate and reliable base of customer information to link other internal systems and maximize the value of your existing customer database.

QUALITY CONTROL
To enhance the quality and value of the AcquireWeb platform, we update the telephone data twice a month. In addition, AcquireWeb performs CASS standardization on all postal records before appending telephone numbers. This integrated process increases your return on investment and accuracy of our matching process. With access to more than 750 million consumer and business postal and email addresses, AcquireWeb offers one of the most extensive universes available for enhancing your customer information.

LOWER COSTS
Telephone Append reduces marketing costs by:

• Lowering printing and postage costs by using a telco-verified database
• Reducing database maintenance costs
• Scrubbing your customer records and verifying the data accuracy
• Decreasing call lengths by eliminating time spent validating postal information

ANNUAL SUBSCRIPTION
AcquireWeb is committed to your success; we provide all acquisition and customer management services on an annual subscription basis. By conducting multiple Telephone Append programs over the course of the year, you gain an effective way to enhance and protect the quality of your rapidly changing customer database.

ABOUT US
AcquireWeb is the source for making quality customer connections online. Founded in 2001, AcquireWeb offers email acquisition and customer management services to enable Global 2000 companies to leverage existing offline customer relationships, lower online acquisition costs, create new cross-sell opportunities and improve their return on marketing investments. AcquireWeb services are available through a partner network of online direct marketing services companies. With headquarters in Foster City, California, AcquireWeb has regional sales offices in Boston, Chicago, and New York.

Careers

awadmin — Sat, 31 Mar 2012 13:58:47 +0000

Join Us!

There’s a wealth of opportunity at AcquireWeb. We’re growing quickly and are seeking highly motivated candidates who are exceptionally talented, driven and team-oriented. With headquarters in Foster City, California, AcquireWeb has regional sales offices in Chicago, New York and Boston.

Interested in joining our team? Contact us today at careers@acquireweb.com

AcquireWeb Inc.
1065 E. Hillsdale Blvd., Suite 310
Foster City, CA 94404
Telephone — 650.212.2233
Fax — 650.212.2234

News

awadmin — Fri, 30 Mar 2012 15:31:59 +0000

Back to the Future Movie Night - May 16, 2013 at 4:44 pm
Customer Journeys to Purchase | Wordless Wednesday - May 15, 2013 at 12:29 pm
M.E.S.A. Partners With Netsertive for Digital Marketing and Social Media Services - May 2, 2013 at 2:03 pm
Funcubator Team Opens Cafe Netsertive | Wordless Wednesday - April 17, 2013 at 2:19 pm
Video: Netsertive Client Update - April 4, 2013 at 8:58 pm
Online Advertising Trumps Yellow Pages for Five-Location Group Eye Care Practice - April 3, 2013 at 8:57 pm
Connecting Mobile Devices to Consumer Electronics Purchases - April 3, 2013 at 1:08 pm
Best Looking Engineering Team in Ad Tech | Wordless Wednesday - April 3, 2013 at 12:14 pm
Be Found, Sell More with Planned Furniture Promotions Online Advertising from Netsertive - April 1, 2013 at 6:37 pm
IHRSA 2013 Las Vegas | Fitness Photo Album - March 22, 2013 at 9:04 pm

Sales And Marketing

awadmin — Wed, 28 Mar 2012 21:50:30 +0000

Tom Alison
Sr. VP of Marketing and Sales

Mr. Alison is a veteran direct marketer and online media innovator, having worked extensively both on the client and agency sides of the table. Early in his career he was a Vice President at two Madison Avenue direct marketing agencies, Wunderman and the DM Group, in addition to subsequent consulting for a number of major ad agencies, media companies and their clients. In the database marketing arena, Tom was formerly VP of Direct Channels for infoUSA, providing sales leads and database services direct to large corporations and small businesses. He was previously EVP at NordicTrack, responsible for both direct marketing and retail divisions. Also, as EVP at HSN, he was responsible for marketing, telemarketing, catalogs and all off-network direct marketing. For a number of years, Tom was a principal of a consulting practice providing strategic consulting and new media development to high profile clients. Tom most recently was a Senior Vice President at SendTec, a multichannel direct response and search agency, where he was responsible for building a significant portion of their business. Mr. Alison has an undergraduate degree in psychology and an MBA from Harvard.

Richard Slater
VP of Business Development

As an active member of the Direct Marketing Association, Mr. Slater serves on many committees setting new standards in the direct marketing industry. Mr. Slater was most recently Senior Vice President of Sales at iMatcher, Inc., an e-mail append firm. There his responsibilities included building a national sales force and directing the overall marketing effort. Mr. Slater joined iMatcher from Advansar / The Larkin Group, a publishing and trade show firm where he served as Director of Special Projects, focusing on Business Development and serving on the Merger and Acquisition Team.

Previously, Mr. Slater spent 22 years as a partner in Slater Publications and Expositions, helping them become the largest regional trade show producer in the United States. Mr. Slater attended Marshall University, majoring in engineering. He continued his education at Ohio State University, where he majored in Aeronautical and Astronautical Engineering and Business.

Management Team

awadmin — Wed, 28 Mar 2012 15:41:38 +0000

Albert Gadbut
President and CEO

Albert Gadbut is the founder of AcquireWeb. Over the last 12 years, Gadbut has held management positions in both biotech and high-tech industries. Prior to founding AcquireWeb, Mr. Gadbut developed the product delivery and fulfillment process and best practices for Email Appending while employed at Responsys, an online direct marketing service provider. Prior to joining Responsys, Mr. Gadbut was the Director of Business Development for Bio-Protocol, an online Bioscience information portal. Before his involvement with information technology companies, Mr. Gadbut held a Senior Scientist position in the Department of Molecular Pharmacology at MetaXen, a company focused on streamlining the drug discovery process. Mr. Gadbut has held faculty positions in the Departments of Medicine, Cardiology at University of California at San Francisco and Harvard Medical School in Boston. Albert Gadbut holds a B.S. in Biology from Northern Illinois University, a Ph.D. in Neuroscience from the University of Illinois and completed a Post Doctoral Fellowship at Harvard Medical School. Currently, Mr. Gadbut serves on the Northern Illinois University College of Business Interactive Marketing Advisory Board.

Jay Dean
General Manager

General Manager Jay Dean brings to Acquireweb a 30-year career of marketing management, data analysis and software development noted for success in finding innovative solutions to large-scale problems. Jay has designed and developed software for major corporations and software manufacturers, creating custom business solutions at Lex Software and designing Analytical Applications as a Senior Software Architect at Hyperion. In a decade as an independant consultant, Dean provided analytical skills and software design services to both businesses and government.

Trained as a Civil Engineer at Princeton, Jay found his way into food marketing, becoming Director of the Beverage Group at Dole Foods in the mid-1980s.

At Dole, his team was responsible for the introduction of successful new juice products, achieving over $300 million in sales.

He left Dole in 1989 to join noted marketing and sales consultancy Glendinning Associates as a Vice President, focusing on the development of new decision support and sales tools.

Barney Marvin
Vice President of Sales

20 years ago Barney started his career in Data used for marketing to businesses and consumers and has been deeply involved in the growth and development of both start-up and fortune 500 companies ever since. His experience includes founding companies like Direct Response Decks, Direct Response Lists and IP Revolution. Helping build out young companies like Vente and eFrame. As well as senior level management positions with large global organizations like Experian, InfoGroup and Inacom.

For most of the last decade Barney’s focus has been the development and sale of Digital applications of data including eMail, Online Lead Generation, Digital Audience segmentation, Digital Lead Validation / Enhancement and Digital Display Advertising.

Prior to his career in Data and Marketing he attended Miami University of Ohio for two years before coming home to help with the family business, ultimately graduating from the University of Nebraska Omaha.

Barney can be reached at 402-965-1190

Prospect Display Targets via cookie Targeting

awadmin — Mon, 26 Mar 2012 16:38:17 +0000

Effectively reaching and acquiring new customer prospects requires careful targeting. AcquireWeb has met this challenge by linking over 120 million existing cookies to geographic “micro-zones” (groups of zip9s). This allows us to leverage traditional offline consumer data to target online display advertising campaigns.

Custom Local Retail Audiences Online
Now advertisers can use their own customer data to more accurately target display advertising. AcquireWeb can apply your discrete trade areas, proprietary segmentation models and offline customer/prospect data to broad-scale online advertising targeting.

Problem: How to reach highly-targeted online audiences to improve results in-store and online.
Solution: Advertising at the ZIP+4 or neighborhood level to +120 million unique consumer devices tagged with actionable cookies, without any personally identifiable information (PII).
Cost: Small set up and processing fee, and a variable CPM ad impressions (plus the cost of your media).

Prospect List Development

awadmin — Mon, 26 Mar 2012 16:34:23 +0000

BUSINESS CHALLENGE: New Prospects at Affordable Cost

Marketers are increasingly challenged to cost-effectively draw in-market buyers to a store, website or catalog, or to advertise in expensive media markets.

For over a decade AcquireWeb has helped marketers overcome these challenges with targeted offers using email, postal or telephone, or with a multi-channel effort.

Our AcquireVision program is centered on an extensive database of consumers receptive to mailed offers, and a specialized Acquisition Email process.

Acquisition Email
Acquisition email marketing can be a very cost-efficient way to identify new customer prospects, but there are special challenges to his approach. AWI has become the industry leader in this difficult marketing through a long-term concerted effort:

• Assembling a large and carefully maintained mailing list
• Developing specialized custom emailing systems and procedures
• Gaining unmatched expertise through a decade of experience in this area

AcquireVision
AcquireVision is a targeted general advertising , sold on a subscription basis, that maximizes ROIthrough multi-touch and multi-channel campaigns. The AcquireVision database contains over 65MM households and 90MM individuals with email address, postal address and telephone number.

Email: 60% of the US HHs
. .• Over 82% of AcquireVision email addresses from paid ISP’s
Postal: 99%of the US HHs
Telephone: 99% of the US HHs

AcquireVision could be the solution to your pressing marketing challenge. Contact us at sales@acquireweb.com

Prospect Lead Validation

awadmin — Mon, 26 Mar 2012 16:28:31 +0000

DataValidator has been a pioneer in the Data Hygiene space for years. In addition to our network of publisher opportunities, we are happy to offer you our state of the art Consumer Data Validation platform.

DataValidator’s proprietary platform ASCEND™ is what your business needs to have the highest quality data available in the market space. We can provide:

Ascend™

• Multiple Auto-responder deployment for opt-in Permissioning or Welcome Messaging
• User friendly GUI and simple campaign set up with permission based access
• Third party IP addresses to protect brand reputation with ISP’s
• Consolidate, validate and de-dupe records
• Warehouse for suppression files and creatives
• DPV level postal validation/ USPS Standardization
• Multiple step Email Hygiene processes
• Area Code and Exchange phone match
• Fully customizable campaign management and set up
• Dedicated account management

DataValidator implemented Ascend at Agency’s location, providing onsite training and initial campaign set up

Prospect Data Enhancement Services

awadmin — Mon, 26 Mar 2012 16:24:29 +0000

In recent years the proliferation of new customer communication channels has opened new doors for marketers. Many have found that the most effective, and cost-efficient way to attract new prospects is with the power of MultiChannel Marketing.

AcquireWeb can help you to turn your online or offline prospect list into a multichannel list. We will enhance your prospect list with contact information for alternative communication channels, and position you to improve the ROI and overall impact of your customer acquisition efforts.

Read about our Data Enhancement Services in detail.

Customer Communications Platform

awadmin — Mon, 26 Mar 2012 16:11:49 +0000

In addition to our data services, AcquireWeb has helped marketers reach their customers online through our email marketing engines, and targeted and re-targeted online banner advertising.

Email Marketing
AcquireWeb can help you to reach your customers via email marketing. The AcquireWeb platform for CRM email marketing is a full service solution to help you get your message to your customers when you need to talk to them.

Display Advertising
AcquireWeb can help you reach your best customers with neighborhood targeted online display advertising. We can link your customer targets to our pool of geo-targeted cookies to allow for accurate and cost effective display advertising.

Private Audience? Click to learn more.

Address Standardization.

awadmin — Mon, 26 Mar 2012 15:59:07 +0000

AcquireWeb Address Standardization is a customer information management service that cleanses and standardizes the postal address data about your customers. The AcquireWeb CASS-certified platform standardizes every address element in your customer database, creating substantial savings in delivery costs and improving the quality of your overall customer information.

HANDLES COMPLEX ADDRESS ELEMENTS
Address Standardization considers each unique element of an address for complete address accuracy. Complex items such as suffixes, directionals, apartment numbers, suite numbers, post office boxes and rural/highway contract route addresses, as well as city names and prestige city names do not confuse our platform. This is critical when mailing to large cities or areas like the West, where complex addresses are common due to such variables as apartment numbers and highway addresses. Our superior matching algorithms can even process house numbers containing hyphens, fractions, alphanumeric characters and 10-digit grid addresses.

ALWAYS CURRENT
AcquireWeb Address Standardization includes the database of address ranges from the United States Postal Service’s (USPS) ZIP+4 master file, which is updated monthly. This means that the address information you receive from AcquireWeb is current every time.

MEETS CASS AND USPS REGULATIONS
Address Standardization is certified by the USPS as meeting all requirements of the CASS. CASS is the process that assures that accurate carrier route, 5-digit, ZIP+4 codes and delivery point barcodes are placed on mail pieces by address-matching software. To receive automation-based discount rates, the USPS requires that mailings be produced from address lists that have been matched to CASS-certified software within the last 6 months.

In addition to meeting all USPS standards on ZIP codes, the AcquireWeb platform standardizes each input address to conform to USPS requirements for format and content. This service adds missing address information, standardizes city names and state abbreviations, corrects misspelled address elements and generates USPS readable bar codes.

Reverse Append.

awadmin — Mon, 26 Mar 2012 15:57:08 +0000

AcquireWeb Reverse Append is a multi-channel marketing service that provides you the name and postal address of your online customers. For marketers who have a strong web presence and an extensive email list, Reverse Append improves your return on marketing investment, opens up many new opportunities and provides you access to your online customers, names and postal addresses.

USE EMAIL TO LOCATE NAME AND ADDRESS
Reverse Append takes advantage of the fact that for many online marketers, the email address is the only identifier within their online database. To find postal addresses, Reverse Append matches your email-only file with the AcquireWeb database of over 750 million records that include email addresses as well as name and postal address. Where an email address matches, Reverse Append will return a file containing the name and deliverable postal address of the individual at the given email address.

CASS CERTIFIED ADDRESSES
Reverse Append uses a CASS certified database and a proprietary addresses standardization technology. This platform ensures that you receive only the highest quality addresses from the reverse append process. Based on an industry-leading matching technology, our standardization solution evaluates each unique element of an address for complete address accuracy according to the USPS. Items such as suffixes, apartment numbers, suite numbers, PO boxes, and rural/highway contract route addresses, as well as city names do not confuse our platform. Updated monthly, our solution includes ZIP+4 information so the address you receive is guaranteed to be a deliverable address – every time.

LOWER POSTAL COSTS
Standardization lowers your postal costs by making sure your addresses conform to USPS requirements for address format and content. Reverse Append adds missing address information; standardizes city names and state abbreviations, corrects misspelled address elements and converts addresses into a USPS readable format. The result provided to you is a high quality, deliverable database ready to mail.

Electronic Change of Address (ECOA).

awadmin — Mon, 26 Mar 2012 15:23:39 +0000

AcquireWeb Email Change of Address (eCOA) is a customer management service for reconnecting with lost online customers. Most online marketers recognize they lose a third of their customer email addresses due to change of address. eCOA improves online marketing results by providing deliverable email addresses, lowering bounce rates and improving email data quality.

RAPIDLY GROWING DATABASE
The AcquireWeb eCOA database grows at a rate of 1 million email addresses per month and consists of customers who have opted-in to receive email communications. In addition, the eCOA opt-in database contains multiple addresses per individual which provide an added value source for reconnecting you with lost customers.

BOUNCE FILE PROCESSING
AcquireWeb matches your file of undeliverable or bounced email addresses against the eCOA database of changed and alternate email addresses. The email addresses returned to you from AcquireWeb are deliverable and you have documented permission to reconnect with these lost customers.

ANNUAL SUBSCRIPTION
To address the continuous email churn, AcquireWeb offers eCOA on an annual subscription basis. By enrolling in our annual program you can make continuous improvements in the quality of your email marketing database and reconnect with up to 25% of your lost email addresses.

Email Append.

awadmin — Mon, 26 Mar 2012 15:16:33 +0000

AcquireWeb Email Append is an online customer acquisition service that helps you convert offline customers to online customers. The service appends email addresses, the most valuable piece of online customer information, to customer records in your offline database. With only name and postal address, Email Append provides you the most cost effective solution for connecting with your customers online.

80% OF MATCHES FROM PAID ISPS
With Email Append, 80% of appended addresses will be from paid Internet Service Providers, not Yahoo, Hotmail or other free services. The open rate on email sent to these addresses will be in the 20 – 30% range. In fact, an AcquireWeb address is worth up to 4 to 10 times the value of an address from a competing service. When your marketing message is delivered to these addresses, you have your best chance to strengthen your brand, reinforce your message, boost sales and avoid marketing waste.

QUALITY CONTROL
AcquireWeb performs all CASS standardization and customer matching in-house. Rather than outsourcing, we control the entire process ourselves and provide our clients with fast turnaround, quality control and accountability they deserve.

750 MILLION EMAIL ADDRESSES
With access to more than 750 million deliverable email addresses, Email Append provides you access to one of the most extensive universes of third party permission: opt-in email addresses. For all data records in our database, we maintain the location and date of opt-in. That means that if you need to know where a customer gave initial permission to be contacted online we can provide that information. And, because we have access to a database of this size, we can provide match rates of up to 25%, even with our strict standards for paid vs. free email addresses.

Customer Data Hygiene

awadmin — Mon, 26 Mar 2012 14:52:43 +0000

While the cost of acquiring customer or prospect data can be low, the cost of using inaccurate, poor quality data is very high and can damage your brand. Even data of high-quality will age quickly becoming inaccurate and risky to use after months. Regular hygiene is vital.

AcquireWeb provides a series of data hygiene services in packages or a la carte, both in batch and real-time. AWI can rescue aged or uncertain data and give you confidence.

Services include:

Offline Data

• CASS Standardization
• Delivery Point Validation DPV
• Profanity Scrub
• NCOA
• Name Field Correction
• Phone Verification
• Area Code and Extension Filter

Online Data

• Domain and Extension Correction
• Email Prefix Filter
• Profanity Filter
• MX Record Look-up
• SMTP Path Validation
• Hard Bounce File Filter
• SPAM Trap Filter
• Re-permission Service
• Email Delivery Validation

Customer Identity Integration

awadmin — Mon, 26 Mar 2012 14:40:11 +0000

Helping marketers gain an integrated understanding of customer identity across all contact channels enables an integrated customer relationship and marketing program.

• Linking customers across all on-line and off-line contacts
• Merging heterogeneous data sets from differing contexts
• Building and maintaining an aggregate profile
• Extending identity links out to customer acquisition and sales efforts

Know your customers, leads and prospects wherever you connect.

Insight that Leads to Action
AcquireWeb helps marketers leverage customer identity insight into effective CRM and Marketing actions through:

• Contact Tracking
• Customer Profiling
• List Hygiene
• Message Customization
• Multi-Channel Marketing

• Display Advertising Targeting
• Email Permissioning and Delivery
• Lead Verification
• List Appends
• Privacy Filtering

Broad Capabilities and Application
AcquireWeb specializes in:

• Custom solutions to fit the needs of capabilities of our clients
• B-to-B and B-to-C
• Batched and Real-Time processing
• Hosted and Managed Lists
• AcquireLocal for local or regional marketers

Privacy Policy.

awadmin — Mon, 26 Mar 2012 13:50:17 +0000

Effective May 15, 2008

AcquireWeb (“we” or “us”) is an interactive advertising and data company. We offer e-mail acquisition, customer management and data enhancement services that enable our clients to enhance their online and offline advertising programs. AcquireWeb services are available through a partner network of online and direct marketing services companies.

The goal of this privacy policy is to let you know how our services (“Services”) process information on behalf of the online advertisers, website owners, data partners and other businesses that use our Services (our “Clients”). If you have any questions about this privacy policy, please feel free to contact us at privacy@acquireweb.com.

What information does our Service compile?
We operate a database platform of email addresses (the “Platform”) that we obtain from our data partners. We take steps to ensure that our data partners collect this information in compliance with applicable privacy law. The Platform contains the following information:

Personally Identifiable Information (“PII”).
PII is any information that can be used to identify or locate a particular person or entity. The Platform contains consumer names, postal addresses, email address, and phone numbers. We often augment the Platform with additional PII from other Data partners, such as fax number.

Non-Personally Identifiable Information (“Non-PII”).
Non-PII is information that may not be used to identify or locate a particular person or entity. The Platform contains the following Non-PII: IP address, the date and time someone provided his information to one of our customers, and demographic information such as age range or gender.

What do you do with the information complied in the Platform?
We use this information to help our clients enhance their direct mail, email and online marketing and advertising campaigns. Our clients use the information to better understand consumer behavior and to tailor advertising messages to individual consumer interests. For example:

Email Appends – We enable our Clients, which include your favorite retailers and catalog companies, to append email addresses onto their existing customer and prospective customer records so that they may send you a marketing email to compliment the catalogs that they may already send to you. Prior to providing your email address to our of our clients, the Platform will send you an email to ask your permission.

Data Enhancement – Similarly, we enable our Clients to add additional PII and Non-PII to their customer and prospective customer records.

Does the Service use Cookies?
Our Service uses cookies and web beacons. Cookies are small text files that contain a string of alphanumeric characters. We use cookies and web beacons to help us understand whether you’ve opened an email deployed from our Service. We also use cookies and web beacons to enable our Clients to tailor online ads to your preferences. You can remove cookies by following directions provided in your Internet browser’s “help” file. For more information about cookies please visit http://www.allaboutcookies.org/cookies/.

Our Technology also uses web beacons (also known as pixels and/or clear GIFs), to help understand the websites you visit and the searches you conduct while online.: 1) the pages that our users visit on affiliate and/or partner websites; and 2) user opens of, and clicks on, our targeted email advertising. We reserve the right to employ user source information, including applicable category and interest(s), for the marketing of targeted e-mail messages. This source information may be shared with our third party marketing partners.

Controlling the use of your information

Opting out from targeted advertising
If you’d like to opt-out from having your information used by us to tailor your online advertisements, emails and postal mail, we offer an online opt-out form. You may reach that form by clicking here. When you complete the form, your information will be suppressed from the database. Your opt-out request will be processed in 10 days.

Unsubscribing / Opting out from Emails
All email communications sent by AcquireWeb have clear instructions on how to unsubscribe from future communications. This can be accomplished in several ways including clicking on the unsubscribe link within an email or replying to the email indicating you no longer wish to receive communications.

Information Relating to Children
Our products and services are designed for those 18 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under 13, we will use reasonable efforts to remove that information from our records.

Disclosure of Information to Third Parties
We share PII and Non-PII with our Clients as described above. We may also share your PII with trusted third party contractors who provide services for us. These third party contractors are prohibited from using the information we provide for purposes other than performing services for us.

We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.

Finally, we may transfer information, including any PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.

Information Security
The security of your information is important to us, including but not limited to the PII collected via the Website. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

Changes to this Privacy Policy
This privacy policy is subject to change. If we make any material or substantive changes to our privacy practices, we will post a clear and conspicuous notice of those changes on the Website and in this privacy policy.

Contact Information
For questions or concerns relating to privacy, please send us an email at privacy@acquireweb.com. Alternatively, you may contact us at the address below.

Privacy Officer
AcquireWeb, Inc.
1065 East Hillsdale Boulevard, Suite 310
Foster City, CA 94404

About Us.

awadmin — Mon, 26 Mar 2012 13:18:20 +0000

Founded in 2001, AcquireWeb is the industry leader for customer identity integration. Our expertise in consumer identity allows us to find and validate customer identities across multiple data silos, marketing channels and contact points for our clients. AWI technology gives marketers a complete picture of their customers and all customer interactions.

AcquireWeb database intelligence and management services have successfully helped Global 2000 companies leverage existing customer relationships, lower online acquisition costs, create new cross-sell opportunities and improve their return on marketing investments.

AcquireWeb services are available through a partner network of online direct marketing services companies. With headquarters in Foster City, California, AcquireWeb has regional sales offices in Chicago, New York and Boston.
AcquireWeb services have delivered significant value to our customers who span a wide range of markets including:

• Business to Consumer
• Business to Business
• Automotive
• Government
• Armed Services
• Legislators and Politics
• Retail
• Banking

• Discrete manufacturing
• Multi-channel retailers
• High tech
• Travel
• Transportation
• Hospitality
• Chemical
• Non-profit

WHY ACQUIREWEB?

Quality Connections —  AcquireWeb has made understanding customer identification our special focus. Customer can appear in your data under multiple apparent identities, varying over time across contacts. The AWI team has the experience and custom toolset needed to integrate customer identities across databases, platforms and channels.

• AcquireWeb processes in excess of 125 million new consumer records per month.
• AWI has extensive experience in data hygiene, both off-line and on-line.
• AWI has compiled our own consumer reference database from data acquired from over 40,000 different websites.
• AWI employs multiple matching keys and technologies to overcome the challenges in linking customer identities.

With these tools we draw out a clear picture of customer interactions for our clients, and help to identify new ways to reach their customers or prospects, such as Email and Banner Display ads.

  A Proven Methndology — AcquireWeb has developed a highly automated closed loop consumer identification methodology for matching your existing offline/online customer or prospects across databases and to enhance missing data such as name, address, phone or email addresses. The AcquireWeb platform is highly scalable and built on industry leading data quality and data warehousing technologies. Our service has matched more than 500 million customers and delivered measurable results across a broad spectrum of business and consumer markets.

Quick Turnaround —  Through an automated matching and address standardization process, AcquireWeb has the fastest turnaround in the industry. You can be communicating with your customers more effectively online and offline within days to weeks.

Performance Pricing  — No setup or run-time costs, just performance. AcquireWeb is easy to partner with as our pricing model is directly tied to your ROI, which is based on deliverable quality data.