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market view >
Reaching a Truce in the Spam War
by Nick Nicholas
Applying the metaphor of war to the clash between spammers
and anti-spammers is fitting. Receivers such as Internet service
providers or businesses introduce a measure to minimize the
amount of spam entering their networks, and spammers quickly
find a way to circumvent this measure. That pattern has recurred
for the past decade: Regardless of the technical measures
receivers adopt, spammers readily adapt.
Read More Here
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Nick Nicholas, our Director of Deliverability, visited the
Spam Conference 2005 that took place at MIT in Cambridge,
MA, on January 21, 2005. It was a one day conference with
several leading experts on spam, such as Bill Yerzunis from
Mitsubishi Electric Research Lab, Andrew Klein from MailFrontier,
Inc., and Richard Segal from IBM Spam Research Center. If
you weren’t able to visit this conference read more
to find out what you missed.
Read More Here
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Top 9 Tips For Building & Managing
Your Opt-in Customer Database
You need to worry about email formats because you could be
in a scenario where your recipient's email client doesn’t
handle HTML. You need to choose a service provider that can
determine and send emails in the format the recipient can
receive: HTML, text, or AOL. Read more tips on how to build
and manage your opt-in customer database.
Read More Here
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ISP Email Blocking & AcquireWeb
Protections
From the sender’s perspective, there are three basic
protocols/tools being used by the ISP's to accomplish the
blocking: Filtering, Static Blocking, and Dynamic Blocking.
Find out more on these blocking types and AcquireWeb protection.
Read More Here
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FSC Case Study
AcquireWeb works with the client to determine their needs
and the projects are tailored to meet those requirements.
To date we have delivered over 1,000,000 viable email addresses
to this FSC. Find out more on how AcquireWeb uses eData Maintenance
and Enhancement in this case study for a Financial Services
Company.
Read More Here
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What the Email Open Rate Doesn't Tell
Marketers
According to Jupiter research, retailers that don’t
invest in analytical capabilities to track customer’s
behavior on a site after they click through will be wasting
some of their investment in email marketing campaigns. Find
out how email campaigns that factor in relevant data gathered
from clickstream analysis can boost response rates and sales
significantly.
Read More Here
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Exact Match Problems
Comparing two separate data files containing full name and
full postal data is extremely complex and rarely does the
exact name and exact address match. A simple example is by
looking at the first name; Robert, _Robert, and robert. These
are just a few of the 28 examples for the name Robert. Read
more on how exact match can cause lower match rates.
Read More Here
Isn't it time to decide which acquisition
services will help you build and manage your opt-in customer
database?
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