This article examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort. This article discusses, "Open Rates: a Strange and Flawed Metric," "Ways to Incentivize Your Audience to Engage," "How to Offer Quality to Increase Your Response," and "Frequency, Frequency, Frequency."

This Webinar presentation showcases the measurable results of a collaborative effort with partner Eclipse Direct Marketing and top-ranked ad agency RadarWorks, to develop a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation for "The 3-Day," benefiting the Susan G. Komen Breast Cancer Foundation. This presentation demonstrates how email benefited from broadcast and print advertising to increase the effectiveness of the email campaign, and how coordinated broadcast and print marketing when used with all multi-touch email campaigns, maximized the effectiveness from both channels.

This article addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior. It also illustrates that relying on open and click data to measure success can be very misleading since these metrics can easily be manipulated by the sender; in the end the real results are in the conversions.

The case study explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel. It examines the results of the campaign, which for the second consecutive year this multi-touch email strategy succeeded in providing a significantly positive ROI, and demonstrates that not including marketing to past participants email had the lowest cost to acquire of all marketing channels when viewed independently.

In this article, AcquireWeb, Inc. CEO Albert Gadbut offers pointers to consider when evaluating your e-mail acquisition marketing programs. He expands upon some significant questions to consider when evaluating your customer acquisition e-mail and lead generation programs and whether or not they’re right for your brand. In this article Mr. Gadbut explains that you don’t have to sacrifice your brand in order to implement a successful e-mail acquisition or lead generation marketing program, and provides tips on how to ensure your brand remains strong, and the correct people are seeing your e-mail message.

This presentation examines why email has not worked in the past, and explores the use of well targeted lists, blast email from compiled files, and whether or not there is a correct model for acquisition email marketing. This presentation also explores the concept of frequency with acquisition email marketing, the value of multi-channel, and the truth about conversions from online offers to online and offline responses. And finally, this presentation provides the value of match-back analysis, and is supported by case studies of companies who have successfully used the frequency model.

By monitoring point of sale activity for clients, [Al] Gadbut said he has identified five groups of people who respond to e-mail by converting through other channels.

This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists. This article describes a multi-phased approach that provides an unprecedented ability to reach a targeted group of prospects by combining data compilation, sourcing and analysis to produce real results.

>This article begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise. This article further explains that just as the market was casting about for a new “it-tool,” acquisition email reinvented itself, and now offers a unique opportunity to produce a strong, positive ROI.

This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy. This white paper states that given these advantages over other communications methods, it’s no wonder that many marketers turn to email as the medium of choice for communicating with their customer base and target prospects.

With this press release AcquireWeb announces the AcquireVision methodology, developed in concert with customers over the past five years, which combines the power of branding and the discipline of direct marketing with proven e-mail technology to simultaneously build brands and drive measurable and positive ROI. This release describes how this technology utilizes best practices from permission marketing, brand management and direct marketing disciplines to create an e-mail marketing system that outperforms traditional e-mail campaigns.